Welcome to the ‘Conversion, Translation and the Language of Autobiography’ project blog. That’s quite a mouthful, I know! As you rightly suspect, academics spend an inordinate amount of time thinking up catchy titles for their books and projects: a descriptive, stodgy title is certain death (yes, even in the academic world) but it can’t be quite so cryptic, in an effort to be cool, that potential funders are put off either. So what does one do? Play around with the order of words, use a noun as adjective to arouse interest (note ‘language of autobiography’) and perhaps leave the boring details to a subtitle,

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